Project Passion started as a spontaneous collaboration between three creatives who met at an event. The idea was simple: create a platform where people could talk about what drives them.

We built a visual identity and a content format around that idea. I designed the identity, centered on the two Ps of Project Passion. The shapes resemble dialogue bubbles, referencing conversation and exchange, while their overlap hints at RGB, connecting the system to video and digital storytelling. The color palette follows the same logic, using tones inspired by red and blue to reinforce that connection.

We then reached out to people willing to share their stories. Each participant was filmed and interviewed about their passion, with the content published on a dedicated YouTube channel. The approach was intentionally straightforward, letting the stories carry the project without heavy framing or production.

The project eventually came to an end as the team moved to different parts of the world. Still, it remains a meaningful exploration of how simple ideas, shared openly, can create connection.

The youtube channel is still up.