MakingOf is a consultancy company focused on helping businesses grow. The identity needed to reflect how that growth actually works.

Because growth is not linear.

The concept was built around multidirectional movement. Instead of showing a single path forward, the identity reflects different directions a business can take as it evolves. This translates into a flexible visual system, where elements can expand, shift, and adapt depending on the context.

The identity reflects the nature of growth: not fixed, but constantly moving.