Neno launched with a simple belief: founders should run their business, not their back office.
Running a company still means juggling admin across multiple tools. Neno set out to change that with an AI-native platform that handles the operational grind behind the scenes. The brand speaks clearly, moves fast, and doesn’t take the industry too seriously.
For the launch, I helped shape the visual foundations of the brand, including the development of the brand guidelines that define how Neno shows up across products, marketing, and communication. From there, the identity translated into tangible brand moments.
On merch, accounting language loosened up: EBITDA, liquidity, and cashflow landed on T-shirts, caps, and objects business owners would actually use. A tiny rebellion against the usual accounting aesthetic.
On the marketing website, the platform is presented in a visually simplified way. Each feature is illustrated through clean visuals and smooth animations that clearly explain how the product works.
A dedicated logo was created for Friends of Neno, a growing community for founders and operators that want to get more done with less admin.
I continue to support Neno with ongoing brand design as the company evolves. Current work includes social assets, event materials, digital ads, and other brand materials in progress.
Credits
Brand advisory by Andrada Smaranda (Avesti)
Website design by Maikow Guimarães
Animation by Ramiau Studio
