In Romania, the Ignat Day is the day when Romanian families are gathering together to prepare traditional pork dishes for Christmas. As odd and old fashioned it may seem, the men sacrifice the pig, using the same old techniques, the women cook the meat, and everyone participates in the kitchen or in the courtyard, no matter how handy or industrious they are, because it’s a well-known fact that pork tastes better after you’ve been working all day long to cook it.

This authentic get together is the beautiful side of it that we emphasized in this LaMinut video spot. The video was streamed on national TV stations during the winter weeks preceding the Christmas of 2017.